The Norwegian Nobel Committee has awarded the 2014 peace prize to Kailash Satyarthi and Malala Yousafzai, two individuals who have staked their lives on the belief that children, regardless of gender, geography, faith, caste or social circumstance, belong in classrooms. Kailash Satyarthi is the founder of the GoodWeave international rug certification scheme, which works to end child labour in the rug industry and which is active in the UK.

GoodWeave is an international non-profit organisation that aims to stop child labour in the rug industry and to replicate its market-based approach in other sectors. In the UK there are 16 GoodWeave rug designers and importers which are signed up to child-labour-free rugs and the GoodWeave label, including The Rug Company, Matthew Wailes, Jacaranda Carpets, Bazaar Velvet and Deirdre Dyson.

From the cocoa fields of Côte d’Ivoire to the carpet sheds of Uttar Pradesh, there are 168 million children around the world who toil in obscurity. In the announcement from Oslo, Committee chairman Thorbjorn Jagland said: “Showing great personal courage, Kailash Satyarthi, maintaining Gandhi’s tradition, has headed various forms of protests and demonstrations, all peaceful, focusing on the grave exploitation of children for financial gain.”

In the 1980s, Kailash Satyarthi began rescuing children from bondage. As chairman of the South Asian Coalition on Child Servitude, he fought against child slavery one factory at a time, one child at a time. He conducted rescue raids and liberated children who were enduring extreme violence, some brutally beaten if they ever tried to escape. Following one such raid, Satyarthi personally returned a trafficked boy to his home village. When he went to board a train home, Satyarthi saw dozens and dozens of children destined for the looms in the hands of middlemen. Arrested for causing a disturbance at the station, Satyarthi suddenly realised that this situation required a larger solution. “Something else had to be done. I thought, ‘Consumers have to be educated!’” Satyarthi said in a 2013 interview

This realisation was for him a turning point, and for the child labour movement a profound shift in thinking and strategy. In addition to exposing the ugly truth behind beautiful rugs, Satyarthi set out to establish a certification system that would incentivise manufacturers to stop exploiting children as well as guide consumer purchases. Thus the RugMark label, later to become GoodWeave, was born and the first certified carpets were exported from India in 1995.

Today, GoodWeave works in the top consumer capitals of the world and in the key rug-producing areas across Asia, expanding most recently to Afghanistan. Its programmes in weaving villages near Kabul, Mazar and soon Herat are reaching girls, many of whom resemble Malala. In the two decades since Satyarthi’s jail cell, the organisation has gone on to reduce the number of “rug kids” in the region by two-thirds.

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Humphries Weaving Company has launched a new ‘intuitive’ website to showcase its celebrated fabrics and weaving techniques to its clients. This is supported by a new branding initiative to highlight the company’s illustrious heritage and unique position in the market.

Humphries Weaving is a leading British manufacturer of custom Jacquard fabrics who combine historical knowledge with innovative weaving techniques of today to produce  fabric for Royal residences, historic properties and luxury private homes.

Director Richard Humphries states: “We have bid a fond farewell to our firm’s first trademark, Hannah the Weaver, who has been gracing our pages since the early 1970’s, to introduce our classic new branding to our valued clients.”

Following six months of intensive planning and research, the user focused website aims to display the exceptional quality of the work undertaken by Humphries Weaving to ensure clients get the most from their creative collaboration with the company.

Richard states “We planned the website and branding around our core values, our history and our firmly established position within the industry, letting the work for which we are renowned speak for itself.

“It gives a unique insight into the vast catalogue of historic and contemporary projects that we have had the privilege to work on. Also, for the first time, it brings together visual elements with important project information to give clients a fascinating insight into the design process.”

For more details contact:  fabrics@humphriesweaving.co.uk

Images & text : Humphries Weaving